VIV Europe Utrecht 2018

2018.6.20 VIV June 20-22, 2018

【WHEN】June 20-22, 2018
【WHERE】Jaarbeurs Utrecht, the Netherlands
Consumer attitude and behavior towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food. The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.